October 2012
1 post
September 2012
1 post
August 2012
6 posts
“Style is knowing who you are, what you want to say and not giving a damn.”
– Gore Vidal
http://www.prdaily.com/Main/Articles/12301.aspx
“In a nation that has developed to a high art advertising, the creator who...”
– Gore Vidal
http://www.prdaily.com/Main/Articles/12301.aspx
July 2012
7 posts
Well said.
Either write something worth reading or do something worth writing. – Benjamin Franklin
Ready to Re-Engage your Facebook Fans?
Many brands can easily get caught up in the numbers game when it comes to Facebook fans. If 5,000 fans is great, then 10,000 fans is awesome, and 100,000 fans must mean your brand is a big player in your category, right? Wrong. You can have all the fans in the world, but if they’re not engaging with your content you might as well shut down your page. Starting now, shift your focus from fan...
May 2012
7 posts
Why even night is not enough
You once said that you would like to sit beside me while I write. Listen, in that case I could not write at all. For writing means revealing oneself to excess; that utmost of self-revelation and surrender, in which a human being, when involved with others, would feel he was losing himself, and from which, therefore, he would always shrink as long as he is in his right mind… That is why one can...
Patience
We all know the old adage “patience is a virtue,” but I’ve never read such a well-stated example until I came across this quote by Apple co-founder Steve Wozniak:
“I acquired a central ability that was to help me through my entire career: patience. I’m serious. Patience is usually so underrated. I mean, for all those projects from third grade all the way through eighth grade, I just learned...
Cancel your next meeting — and don’t reschedule...
I’ve been reading a book the past few days called Quiet: The Power of Introverts in a world that can’t stop talking. I know, I know… it sounds like a self-help situation, but really being introspective is a powerful tool and nothing to be ashamed of… and, well… I have something to confess. My name is Marta and I’m an introvert. There! I said it.
Quiet provides a look at how extroverts differ from...
Writers: You’re gonna want to read this…
Well, that was easy.
I barely even told you what this post was about and yet you’re here. Why?
Because this post is about you.
Grabbing the attention of readers is no easy task, even for the most skillful writer. Today’s readers are constantly being bombarded with choices — newsletters, magazine articles, blog posts, etc. — and to win their eyes it’s important to always put their needs first....
Newsflash – Memory is a skill.
In today’s world we are constantly bombarded with messages. From TV/radio commercials, to our constant connection to social media platforms, to the dozens of newsletters that appear in our inboxes each day – how’s anyone supposed to keep all of that information straight?!!
According to Kristin Thompson of Thompson Professional Development, a speaker at this year’s Annual PRSA...
April 2012
1 post
Welcome to the “always on” news cycle
As more and more editors join the fast-paced digital age by blogging and Tweeting about the news, rather than waiting traditional print/air times, PR professionals are tasked with not only keeping up, but staying ahead of the quickening pace of the news cycle.
Just HOW can you do that? Make it easy to write about your client/service/product by finding out how the editors you’re pitching like to...
March 2012
1 post
February 2012
3 posts
Blogger Relations: How to meet your match
In public relations, we often spread the word about our clients’ products through customized blogger outreach programs. We send products to bloggers who match the profile of our client’s target audiences and who have a dedicated following. The bloggers disclose that they were provided the products, and then they choose to provide honest feedback about their experience.
A sincere recommendation...
To Pin, or Not to Pin…
That is the question brands are currently asking themselves as the number of users on the socially driven site, Pinterest, has more than quadrupled in the last five months; the site sees seven million unique visitors per month – quite impressive considering new pinners must be given access to the platform via an invite from Pinterest or a current user. This invitation, it seems, is not the...
