Welcome to the “always on” news cycle
As more and more editors join the fast-paced digital age by blogging and Tweeting about the news, rather than waiting traditional print/air times, PR professionals are tasked with not only keeping up, but staying ahead of the quickening pace of the news cycle.
Just HOW can you do that? Make it easy to write about your client/service/product by finding out how the editors you’re pitching like to work. In “Eight Tips For Landing a Dream Travel Story: Three Editors Dish” Maxwell’s Vicky Hastings went straight to the source by asking a few travel editors to tell how they prefer to be approached. Check out the full article for more great insights.
