Well, that was easy.
I barely even told you what this post was about and yet you’re here. Why?
Because this post is about you.
Grabbing the attention of readers is no easy task, even for the most skillful writer. Today’s readers are constantly being bombarded with choices — newsletters, magazine articles, blog posts, etc. — and to win their eyes it’s important to always put their needs first. So, next time you are tasked with say, writing a post for your company blog, try using some of the same techniques I’ve already used to capture your audience:
- Use words like you to instantly draw in your reader. By the way, yes, it’s okay to use the word “you” — your journalism teacher may have told you otherwise, but you’re out of school now. Time to throw some of those “rules” out the window begin to develop your true voice.
- In other words, be conversational. Write as though you are talking to a friend. I’d much rather spend my time feeling as though I’m listening to a friend than being lectured to by my professor/boss/mom.
- Provide a take-away message — and make it quick! It’s easy to get lost in trying to make your writing style fun and witty, but you have to make sure you leave the reader with something besides the fact that you’re fun and witty (I’m sure you are) and something they can apply immediately.